Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever.For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.So how do you navigate this dangerous new reality?No matter how you do it, you’d better not do it alone.That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Recent Reviews
  • Bbew00
    Great content, bad audio
    I love these guys and their content. I can’t listen to the podcast because EVERY other WORD is LOUD and THEN soft. IT gives ME a HEADACHE. It’s like one of the hosts’ mic is on a string swinging by his mouth like a pendulum. Get a mic that stays the same distance from your mouth and I’ll listen to every episode! Please please!!
  • samshaw01
    Must listen to DTC Ecommerce podcast
    I’ve been listening to this podcast for years. Jam packed with ad buying tactics, industry trends, and actionable Ecommerce insights. If you’re in Ecommerce I highly recommend listening to this podcast!
  • Swagtitties
    Advertising agency that doesn’t advertise
    Imagine hiring an advertising agency and they tell you to fix your margins, reduce fixed costs, and launch better products. Like, duh. Maybe some people need a podcast and to pay 5 figure monthly retainers to figure that out but pretty crazy. There is still occasional nuggets of gold but crazy to me how little is actually about ADVERTISING
  • Dan1777999877
    A favorite!
    Taylor and Richard are so engaging to listen to. I really enjoy hearing their unique insights and expertise in every single episode. Highly recommend giving Ecommerce Playbook a listen!
  • GreenhagenITunes
    Wonderful insight for all stages of growth
    Our team gleans a ton of great information that helps color our own strategy.
  • AJ Schmitt
    Great insight on what’s actually going on in Ecom
    This is a great and informative podcast that really dives into issues that are happening in E-commerce. Real and authentic conversations. Definitely recommend! AJ
  • biggy boi248
    Every ecom brand owner should listen to this
    I run a 7 figure ecom brand and a big part of the success we’ve had thus far has come directly from implementing the learnings from this podcast. Andrew - thank you so much for the valuable content you provide each episode. I share this with all my founder friends in the space!
  • Aaron Orendorff
    Tactical, Insightful
    Wow! With a genuine gift for storytelling and speaking, Andrew combines passion and practicality. This rare gem in the ecommerce and business podcast landscape shines because Andrew isn’t a “marketer” trying to sell you something. He’s an operator sharing his week over week experience on the frontlines of DTC. Come for the tactics … and stay for the humility, hope, and honestly that bleeds into every episode.
  • Dustin Baier
    Best Podcast on E-commerce
    We recently bought an e-commerce business to add to our company and this podcast has been amazing to understand everything we need to do in order to get the brand humming. Highly recommend it. Andrew has a way of delivering information that makes it super actionable and helps with identifying where we need to look next.
  • malfoxley
    Great show!
    Andrew, host of the eCommerce Playbook podcast, highlights all aspects of running an eCommerce business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
  • Motigez1
    The podcast for the practitioners
    Andrew’s passion to e-commerce and to the mission he had taken brings an unmatched authenticity to this podcast. every episode provide you with a different view on the business. from customer acquisitions, conversion rate improvements, to the logic behind each brand they acquire. highly recommend to everyone on the e-commerce domain, striving to go to $10-$100M annual range
  • Jackmayng
    This pod teaches me how to think
    Andrew does an incredible job walking you through his process on everything… and I am starting to think like him. Pretty sure that’s a good thing. All of that to say this podcast goes deep enough to get incredible value, but it is accessible for beginners like me as well.
  • janpat392848
    Great Story Telling and Transparency
    Andrew does a great job story telling the eCommerce Playbook. I’ve been listening every week to see how it unfolds. I REALLY appreciate his transparency with the brands’ struggles and peaks - you can’t find this level of truth anywhere with other business podcasts!
  • hanabello
    The real deal!
    Do not be fooled by those who have such a flawless time with their e-commerce business because this podcast will tell you exactly why. Andrew introduces you to his online business and shows you absolutely EVERYTHING happening: all the processes, lowest of lows, victories, and proven tactics for success. This is one of the realest podcasts out there – a definite must-listen and must-subscribe!
  • Milleniaire
    The podcast I’ve been looking for
    When I first started learning about business I read all the usual books, listened to podcasts and read the blogs. The problem with conventional content is that it is shared in hindsight. It’s easy to craft a linear narrative when you know the future. But... Real life doesn’t work that way. People make decisions with limited information not knowing if they will work. Sometimes they change their mind. It’s rare when things go exactly as planned. I desperately wanted to hear someone share their entrepreneurial story in real time. I wanted to know why they made certain decisions in the context of that moment. This is it. There’s more vulnerability in the first episode than I expected, especially when he shared the numbers. Thank you for your bravery and transparency. This is what I’ve been looking for.
  • projectcinco
    Change makers
    This podcast is a reflection of the Common Thread Collective corporate culture that promotes innovation, creativity, and dream attainment. It is a great way to listen and learn to some of the most influential individuals in the game. Make sure to take notes and take action.
  • John Only
    JV is all in the Threading The Needle
    A very unique and authentic look into the world of e-commerce and digital marketing at CTC! I have been subscribed for the last year or two, every episode simultaneously entertains and educates! If you're looking to grow your eCommerce business, this is an authentic look inside of a great company!
  • trojangmak
    Informative content
    The CTC team always brings a different look on digital marketing concepts. Always fun to listen to them go back and forth on concepts and ideas.
  • andrewjfaris
    Informative, Energetic, Entertatining
    Nice to have a marketing podcast that's genuinely informative while also being a good mix of entertainment. Resident Cool Guy Cory is SO GREAT.
  • Robbie Aronson
    Most Valuable Podcast
    Pretty much all of the content that is covered in these episodes is super valuable for startups. Entrepenuers like myself usually specialize in our products and how we can make the most of our companies. These guys break down all aspects of how to do that. Great listen for those looking to grow their businesses.
  • jammin477
    So informative!
    These guys know what they're talking about. Great info, expert tips, and really cool guests!
  • Bozo the District Attorney
    Great Stuff!
    UnCommon Finds Is The Best
  • Get the Steppin'
    I love listening to the CTC Team!
    I love hearing what these guys are up to on a daily basis! The strategy is simple and straight forward and has proven countless times to be successful.
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