On Strategy Showcase

Marketing #67

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Skittles. An Effie Best-of-the-Best Winner
May 4, 2025 – 51:41
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Apr 27, 2025 – 56:02
On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)
Apr 17, 2025 – 49:34
Debuting the U.S. version of The Long & the Short of it
Apr 12, 2025 – 33:42
The Entertainer's campaign focuses on our kids charming obsessions
Apr 5, 2025 – 41:50
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Mar 30, 2025 – 01:02:54
On the Spot Ep1- where planners talk about brands they’ve never worked on
Mar 23, 2025 – 54:48
The story behind Kellogg's brand refresh
Mar 16, 2025 – 49:22
Live from Toronto: Rise of the Independents
Mar 9, 2025 – 01:06:40
This B2B campaign is a masterclass in proving the effectiveness of a message
Mar 3, 2025 – 38:19
Humor is Duluth's superpower in building a billion dollar brand
Feb 22, 2025 – 37:10
Uber. Extending the consumer brand into a B2B world
Feb 17, 2025 – 25:00
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Feb 13, 2025 – 30:24
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
Feb 11, 2025 – 01:05:39
Procell's B2B reframe: from price to buy to cost to replace
Feb 2, 2025 – 39:55
The story behind Tinder's "It Starts with a Swipe"
Jan 26, 2025 – 46:31
How creating doubt created opportunity for B2B brand Informatica
Jan 19, 2025 – 38:55
Tom Roach and Sarah Newman on APG's AI Initiative
Jan 12, 2025 – 43:45
What happens when Disney and adam&eveDDB get together?
Jan 5, 2025 – 32:37
2024 Media Highlights with Michael Beach
Dec 27, 2024 – 57:06
Live from Chicago: The Holiday Ads Special
Dec 16, 2024 – 01:13:43
EP#1 Life After Agency Life
Dec 2, 2024 – 48:23
Live from Los Angeles: Brands+Entertainment
Nov 24, 2024 – 01:25:31
How McCain's patient commitment to brand-building paid off
Nov 18, 2024 – 52:04
Live from New York: The Future of Ideas
Nov 12, 2024 – 01:14:56
How Cheetos flipped a negative feature into a positive vibe
Nov 3, 2024 – 35:25
Workday's Rockstars campaign and its Effie-winning goal
Oct 31, 2024 – 43:22
Burger King's buzz-building "Bundles of Joy" campaign
Oct 27, 2024 – 38:09
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
Oct 23, 2024 – 46:16
The Titanium-winning Marina Prieto campaign from JCDecaux & David
Oct 17, 2024 – 41:55
Pot Noodle's brilliant, Effie-winning response to a failed product launch
Oct 13, 2024 – 42:26
Classics episode: Harvey Keitel for Direct Line insurance
Oct 7, 2024 – 34:22
The truth behind the Michael Cera campaign
Oct 3, 2024 – 01:03:03
How Michelob Ultra’s “Social Athlete” reframed lite beer
Sep 26, 2024 – 51:38
Classics Episode: Redefining the Value of a Vote
Sep 23, 2024 – 48:42
Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
Sep 19, 2024 – 44:18
Doordash's Titanium Grand Prix winning Super Bowl initiative from W+K
Sep 16, 2024 – 35:28
The Martin Agency and US Cellular on using tension to get attention
Sep 12, 2024 – 41:17
Classics Episode: Sainsbury's Try Something New Today
Sep 8, 2024 – 40:56
Turning bar codes into cookies with OREO "Codes"
Sep 5, 2024 – 30:31
Classics Episode: Dixons on hijacking your competitor's strengths
Sep 2, 2024 – 38:29
Why Matthew McConaughey's helping Salesforce reposition
Aug 26, 2024 – 31:59
How "Purpose" can lead to bad marketing, with Nick Asbury
Aug 18, 2024 – 39:34
Classics Episode: Kit Kat on giving yourself a break
Aug 12, 2024 – 25:52
Nike & the culture of W+K with CSO, Andy Lindblade
Aug 5, 2024 – 01:01:42
Classics Episode: The Economist's "white on red" campaign
Jul 29, 2024 – 36:48
Inside audible’s "There's more to imagine when you listen."
Jul 22, 2024 – 27:38
How Mischief and CMO, George Felix are refreshing Chili's
Jul 15, 2024 – 50:35
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
Jul 8, 2024 – 55:20
CFO/CMO Series Ep#3, S&P Global
Jun 30, 2024 – 32:44

Recent Reviews

caitlin.marie.D

Really enjoying the effectiveness series

More of this please!!
Dan1777999877

Must listen!

On Strategy Showcase has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
pwood33

Great insight

Loved the McDonalds and 7-Eleven podcasts. Super interview style. A must listen!
stacywrotethis

Love the backstory

Dig the podcast. Love hearing how strat was born. Always leave each episode with a takeaway and nugget of inspo. 👍
luap

Un Up

Uncommon is one of my three favorite shops in the world. Tobey is living evidence of that. “Home improvement” (life improvement) “Home repair” (life repair) Sometimes scale of visibility solves everything. What you say where you say it and how big you say it. Plus when everyone is painfully aware of something ( a recession, Christmas , pandemic, winter etc) its rarely a need to tell people something they already know. Unless everyone else in your category is doing it wrong. Which most assuredly are. 😉
Gohawks13

Truly insightful discussions

The strategy business can be overly saturated with confusing terms and bravado that serves to only make it a difficult thing to understand. Fergus does a fantastic cuts through much of the clutter and make strategy accessible, understandable and actionable. Planners from junior to exec levels will get a ton from this series.
Alyssa Riedel

A place to talk shop with the makers behind the brands

Fergus gives brand strategists and planners access to each other. We can’t get enough and look forward to seeing who he tracks down next :)!!