The Revenue Formula

This podcast is about scaling tech startups.Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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Recent Reviews
  • The Nardz
    The Revenue Formula is essential listening for GTM leaders
    Hosts Toni and Mikkel are wizards of B2B SaaS, sharing golden nuggets on current topics and all things Go-To-Market. Each episode offers top-tier perspectives from the best and most talented GTM leaders in the business. A must-listen for RevOps, Sales, and Marketing pros, and C-level leaders. I've been hooked since day one and always walk away with something actionable.
  • Honest_reviwer2342
    A must follow!
    Toni and Mikkel really have a great line up of operators and know how to keep topics and conversations very entertaining.
  • XR XpeRt
    A must listen for anyone in GTM
    If you are in any GTM role this is one that you put on your top Podcast list. Great strategies and tactics that you can implement immediately and get results. Great guests talking about real challenges today and how to solve them. And to top it off they are kinda funny. 😜
  • Maria Denmark
    Go-to podcast as a Demand Gen Marketeer!
    Favorite podcast for all things revenue marketing and growth strategies.
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